Lotte World Tower is one of Korea's architectural crown jewels. The tower symbolizes the meeting of the modern with the traditional, nature and cutting edge technology, and the accomplishments of man. Lotte World Tower contains everything that is necessary for modern urban living.

Korea's newest luxury landmark hotel, Signiel Seoul is also located at Lotte World Tower. Also located in the tower is Podium, a multi-floor, multipurpose space where visitors will find a healthcare center, a fitness center, and a financial center.

The Lotte World Mall, a global fashion hub, also calls Lotte World Tower home, and visitors will also be able to shop at Korea's largest urban duty free store, Lotte Duty Free. Other features include the shopping mall Avenuel, Korea's best urban aquarium, a spectacular classical music hall, and Asia's largest multiplex. Experience the best of modern living in Seoul at the Lotte World Tower!

Jongno has been a commercial center since old times. It is a representative area in Seoul where you can see both tradition and modernity. It is where palaces like Gyeongbokgung Palace and Jongmyo are located, along with modern high-rise buildings and shopping districts.

Gyeongbokgung Palace was the first and largest of the royal palaces built during the Joseon Dynasty. Built in 1395, Gyeongbokgung Palace was located at the heart of the newly appointed capital of Seoul (then known as Hanyang) and represented the sovereignty of the Joseon Dynasty. The largest of the Five Grand Palaces (the others being Gyeonghuigung Palace, Deoksugung Palace, Changgyeonggung Palace, Changdeokgung Palace), Gyeongbokgung served as the main palace of the Joseon Dynasty.

The Korean government has invested much time and effort into rebuilding, restoring, and maintaining the palace for future generations. These efforts include work to rebuild and restore the buildings that were destroyed during the Japanese occupation. Visitors to Gyeongbokgung can also visit the National Palace Museum of Korea and the National Folk Museum of Korea as they are located on the palace grounds.

Changgyeonggung Palace was built in 1483 by King Seongjong (the ninth king of the Joseon Dynasty) to take care of the wives of the preceding kings. Compared to other palaces, the size of the palace is compact and simple. Changgyeonggung Palaceis connected with Changdeokgung Palace. It's located east of the primary palace of Gyeongbokgung, so it is also referred to as "Donggwol," the "East Palace."

Myeongjeongjeon is the main hall of the palace, where state affairs were held, such as meetings with officials and the reception of foreign envoys. In particular, Myeongjeongjeon represents an outstanding example of seventeenth century Joseon architectural style and is the oldest main hall of any palace. While visiting Changgyeonggung Palace, it is recommended you visit nearby Changdeokgung Palace as well.

COEX Mall is a super-large underground shopping mall with over 260 shopping stores, a super-large library, an aquarium, a department store, and a movie theater.

Located in the center of COEX Mall, Starfield Library is an open public space where anyone can freely come to sit down, take a break, and immerse themselves in books along with other bibliophiles. A wide selection of books in various genres such as humanities, economics, hobbies, etc. are readily available. Whole sections of the library are dedicated to foreign books and famous authors. iPads can be used to read e-books. Close to 600 magazines, domestic and foreign, are available for browsing. All these qualities set Starfield Library apart from other ordinary libraries. In addition, a plethora of events take place here such as meeting with authors, book talks, poetry reading, lectures, book concerts, and more.